Darshan is also an author, and just recently released his book called “Getting to Aha”. The tagline harps on the belief that today’s insights become tomorrow’s facts. One of the things Darshan found throughout his career was that most people want to figure out why people buy your products. Most people are comfortable with surveys, but its difficult to get to the “why” that way, and focus groups help with that. Traditionally, doing a focus group has been difficult, expensive, and concentrated to geo areas. Darshan set out to build a tool to change this for the market.