They realized they could do more with Verb
than just create product dashboards. They saw that they could start getting their customer data before they were even customers to show the value that Bid Ops
could provide. Their demos became more powerful because potential customers could see their own data in Bid Ops
during demos. This helps them understand the insights that they will have once using the platform and it only takes a few minutes for Bid Ops to set these product dashboards - well worth the effort to close some killer deals.